Native began working with a popular confectionary brand following years of rapid growth. The company, which has over $90M in annual sales and products located in select retailers across the country, was looking to scale its business by optimizing and expanding SKUs and product lines.

The food and beverage company implemented Native's machine learning solutions for analytics and insights to ensure a successful product launch and SKU expansion. The brand first used Native to find the sweet spot between consumer demand and competitive offerings to ensure the company’s products would fill a current market need. Once launched, Native enabled the brand to measure feedback, analyze consumer sentiment around new offerings, and make rapid adjustments to the packaging and promotion strategy based on consumer feedback.

The product launch was a massive success! Native’s capabilities helped the customer bypass months of costly consumer feedback panels and product research, leading to the faster introduction of several high-demand products to the market.